Taking an AI alumni platform from idea to pitch
SparkPlug is an AI-powered tool designed to transform university alumni engagement, providing personalized connections, career pathways, and continuous learning opportunities. The founders had a strong vision but needed help turning it into a fundable product.
Background
Traditional alumni platforms suffer from stale data, low engagement, and generic outreach. SparkPlug's founders believed AI could fix this, but hadn't yet defined what the product would actually do or how it would reach the market.
My role
I helped define the product vision and features, conducted market research and competitive analysis, and evaluated feature feasibility. I managed prototype development with an external development firm, built the pricing model and go-to-market strategy, created the pitch deck, and coached the founders for investor presentations.
Outcomes
- ·Defined product vision and full feature set
- ·Completed market and competitive analysis
- ·Managed prototype development end-to-end
- ·Delivered pricing model and go-to-market strategy
- ·Coached founders through funding pitch preparation
0 → funded startup
Key outcome
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